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Complete Retargeting Master Class (Adwords, Facebook, Twitter +)
Introduction
000 Introduction to the course (2:40)
Introducing Remarketing Retargeting
001 What is retargetingremarketing how does it work (2:24)
002 Why is it so important It definitely is (4:22)
Setting up Google Tag Manager
002 Setting up Google Tag Manager (4:01)
004 How to use Google Tag Manager (2:51)
001 Introducing Google Tag Manager GTM (2:19)
003 Testing our implementation QA (3:57)
Setting up Adwords GDN
002 Testing our implementation (1:52)
001 Setting up a campaign and installing the code (6:57)
003 Setting up Adgroups with simple audience lists Basic (6:23)
004 Setting up Adgroups using custom combinations Advanced (4:55)
Setting up YouTube Remarketing
001 Setting up Youtube Video Campaigns Settings (10:35)
002 Setting up Video Remarketing Lists and Targets (6:02)
Setting up AdRoll Facebook GDN
003 Setting up Google Display Network campaigns audience lists (6:25)
002 Setup using AdRoll (4:56)
004 Setting up Adgroups for Google Display Network campaigns list combinations (4:25)
006 Setting up conversions in AdRoll (3:21)
005 Setting up Facebook campaigns (3:55)
001 A brief into to AdRoll and when to use it (1:27)
Setting up PerfectAudience Facebook Twitter GDN
002 Setting up the retargeting code (4:47)
003 Checking that the code is live active (1:23)
004 Setting up campaigns and settings (2:38)
001 AdRoll or Perfect Audience (2:15)
Bonus Setting up Google Analytics Remarketing
001 Setting up Google Analytics Tracking Code (3:25)
002 Checking your code installation two ways (2:56)
003 Creating remarketing lists and setting up campaigns in Adwords (5:54)
004 Creating advanced analytics remarketing lists custom combinations (8:17)
Banners, Video Ads and Creative Assets
001 Why do banners ads have their own section (2:07)
002 Google Display Network Text Ads (5:13)
003 Google Display Network Image Ads (7:34)
004 Bonus Examples of GDN Image Ads some research tools (4:47)
006 YouTube Video Ads (6:28)
008 Facebook News Feed Ad Guidelines Best Practices (4:10)
009 Add Facebook Ads to AdRoll (1:54)
010 Bonus How to create a gif (4:30)
011 Bonus How to create a gif from a video (3:54)
007 Adding the Video Ad to your Youtube Video Campaigns (2:07)
005 Adding the Ads to your Google Campaigns (3:58)
Landing page best practices
001 Which pages are best for your users to land on (4:25)
001 Which pages are best for your users to land on
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